1. Initial Analysis and Diagnosis
Review of the business, objectives, buyer persona and current channels.
Audit of previous campaigns (if any).
Study of the market and competitors.
Review of digital assets (website, landing pages, pixels, etc.).
2. Digital Advertising Strategy
Definition of objectives (traffic, conversions, leads, sales, etc.).
Selection of appropriate platforms: Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, LinkedIn Ads, etc.
Advertising funnel plan: awareness, consideration and conversion.
3. Targeting and Audiences
Creation of personalized audiences: interests, behaviors, location, remarketing.
Integration of pixels and events for conversion tracking.
4. Ad Creation (Creativities)
Copywriting persuasive and aligned with the brand tone.
Image and video design optimized for each format and platform.
A/B testing of versions (texts, visuals, calls to action).
5. Launch and Technical Configuration
Campaign configuration in the Business Manager.
Integration with tools such as Google Analytics, Tag Manager, CRM, etc.
Adjustment of daily or total budgets per campaign.
6. Monitoring, Optimization and Scaling
Daily or weekly review of KPIs: CPC, CPM, CTR, CPA, ROAS, etc.
Pause what doesn't work and boost what does.
Budget optimization per campaign, ad set and ad.
Progressive scaling when a profitable angle is identified.
7. Professional Reports
Customized reports (weekly or monthly).
Visualization of results with BI tools (Google Looker Studio, dashboards, etc.).
Presentation meetings and strategic analysis.